As a frequent user of tiktok i have to say that it's the closest think to real (aka non curated) social media.
It shows you stuff you like to engage with and not just viral videos. It shows you popular videos and videos with 10 views, most of it relevant - to the point where it doesn't matter how many views a video has. They have solved the discoverability problem other video platforms have.
Sure, they might ruin it with propaganda in the future, just like twitter/youtube, but atm it's the truest social media app out there.
This reminds me of the saying "the best design in the design you don't notice" (or something like that). Just because it seems authentic, doesn't mean it is not curated. That is not to say that curation is an issue in itself, just that it requires a system that becomes dangerous when abused.
It shows you stuff you like to engage with and not just viral videos. It shows you popular videos and videos with 10 views, most of it relevant - to the point where it doesn't matter how many views a video has. They have solved the discoverability problem other video platforms have.
Sure, they might ruin it with propaganda in the future, just like twitter/youtube, but atm it's the truest social media app out there.