A funny side note here is that ~2018 Facebook was crushing it in terms of minutes/day/user due to auto play videos with good next-video recommendations. Then they decided explicitly to disable auto play. They even switched to a different internal metric to explicitly discourage optimizing for this type of engagement.
That being said, most of the big winners in the auto play era were from professional studios or had some kind of financial backing. TikTok seems to have a lot more viral amateur content. Good for them
That being said, most of the big winners in the auto play era were from professional studios or had some kind of financial backing. TikTok seems to have a lot more viral amateur content. Good for them