It seems like this and parent intriguing comments are both skirting(?) the importance of -context- in the debate over "money" vs "better world".
People from all walks of life may choose one or the other based on their status,philosophy,etc. Overall though, I think the ability to choose "better world" comes from a more privileged place, which might make the "crate full of money" enable a more people to choose "better world" more frequently.