^great advice. there's a good chance the business will morph with time so i wouldn't drop anywhere near that kind of money until you've started making money with a product.

actually wrote a quick blog post about this subject as we were battling the issue recently: http://adamwexler.wordpress.com/2011/06/29/why-does-naming-a... it's a bitch-and-a-half to find a great URL these days, but try not to let it get in your way.