But "Florida Orange Juice" is a trademark of the Florida Department of Citrus. This is a state agency tasked with promoting Florida's members of the citrus industry.
They created and registered the trademark. Before they started using it, the mark did not exist. They funded ad campaigns to spread the trademark, and they license it at no cost to Florida producers of citrus products.
The difference between trademark protection and a PDO is that the PDO seeks to unwind the historical dispersion of language and culture, purportedly for consumer benefit (and certainly there is some benefit) but -- let's be honest -- this is clearly economic protectionism.
Edit: "Florida Orange Juice" is also clearly economic protectionism! Californian (and Brazilian) growers are disadvantaged by the active and ongoing efforts of the FL Dept of Citrus.
But they have a trademark. My objection to PDOs is that they're often re-fighting battles that were lost hundreds of years ago. Historical revisionism promulgated by economically self-interested groups, backed by governments, with the goal of global enforcement, and sold as consumer protection ... is silly when it fails, and abhorrent when it succeeds. IMO!
They created and registered the trademark. Before they started using it, the mark did not exist. They funded ad campaigns to spread the trademark, and they license it at no cost to Florida producers of citrus products.
The difference between trademark protection and a PDO is that the PDO seeks to unwind the historical dispersion of language and culture, purportedly for consumer benefit (and certainly there is some benefit) but -- let's be honest -- this is clearly economic protectionism.
Edit: "Florida Orange Juice" is also clearly economic protectionism! Californian (and Brazilian) growers are disadvantaged by the active and ongoing efforts of the FL Dept of Citrus.
But they have a trademark. My objection to PDOs is that they're often re-fighting battles that were lost hundreds of years ago. Historical revisionism promulgated by economically self-interested groups, backed by governments, with the goal of global enforcement, and sold as consumer protection ... is silly when it fails, and abhorrent when it succeeds. IMO!