Although I enjoy my own project more than my day job I often find myself less motivated than in work. With work, I know I'm getting a paycheck simply for getting tasks (sometimes meaningless ones) done - there's loads of small wins along the way in work and obviously I worry less about the big picture as I'm less in control.
Has anyone else experienced/overcome this as an entrepreneur?
Your diet fallback position now consists of chicken and broccoli and one meal per day. No sauces no famcy drinks, no coffee. You must walk the equivalent of 15000 steps. That is your "little hell". You come up with a different scenario for "little heaven".
There's your fallback position when you don't deliver on daily or weekly goal. If you do deliver you know what happens as well.
Now do your thing. Set goals etc.
The actual choice of food etc isn’t important. Hell: Make it spartan / Make it limited. Heaven: make it fun / expansive. Don't even need to make it food/exercise. Plenty of other options. Use your imagination.