"Please note that the notion of simplicity to which we are appealing is not at all meant to suggest that physics is trivial. Instead, we mean it as a compliment: we have the utmost respect for the work of physicists. This essay is an apologia for physicists doing machine learning qua physicists; it is meant to interrogate what it is about the approach or perspective of physicists that allows them to reach so far in explaining fundamental phenomena and then consider whether that same approach could be applied more broadly to understanding intelligence"

edit: added quotes