Point being people who live an apartment are far more likely to be buying a truck because they want it, and far less need for it for actual jobs & chores.
Also, plenty of people use pickups for work (plumbers, carpenters, electricians, etc) and there's no reason they might not live in an apartment.
There's even a whole class of pickups for the people that find the occasional use but don't need the big ones, and want to fit easier in places designed for cars. The small pickup.
Toyota has pivoted marketing for the Tacoma as an adventure vehicle rather than a work vehicle. It is awesome for that. Small enough to get around in a city, but big enough to fit four sets of skiing/climbing/backpacking gear. You don't have all that crap in the cab getting snagged on stuff or falling into the foot wells. No skis knocking my elbows while driving. I've had mine packed up to the ceiling of the camper shell. I used to live out of it. Now I usually spend 10-15 nights per year in it rather than getting a motel for $100/night.
Point being people who live an apartment are far more likely to be buying a truck because they want it, and far less need for it for actual jobs & chores.