As a contrasting anecdote: I work with IT people, about 20% of the parking lot is pickup trucks.
So while there might be pushback from the "salt of the earth"-type, I suspect a lot of urban truck owners are very far removed from that. The gas/long bed/bench seat base model may continue to sell for the rest of my life to farmers and construction crews, but most people buying a truck likely don't need a truck: It is just a utilitarian general vehicle that may haul gardening supplies, camping gear, and dump runs every so often.
So you likely are correct, it just may not matter for the more common demography for trucks in 2021+.
So while there might be pushback from the "salt of the earth"-type, I suspect a lot of urban truck owners are very far removed from that. The gas/long bed/bench seat base model may continue to sell for the rest of my life to farmers and construction crews, but most people buying a truck likely don't need a truck: It is just a utilitarian general vehicle that may haul gardening supplies, camping gear, and dump runs every so often.
So you likely are correct, it just may not matter for the more common demography for trucks in 2021+.