For what it’s worth, I did have a candidate in the primary that I liked a lot. I think all of my friends did too. They didn’t get elected, but I also did nothing outside of casting the ballot to help get them elected.
(And, part of caring a lot is paying attention to the other 99% of elected positions)
It's interesting to consider how those primary candidates got there and to what extent it would be possible to change who shows up in that position.
Check out "Hate, Inc." by Matt Taibbi. He details the process by which party bosses essentially determine the primary field (and have done so for decades), and the media complex reinforces these choices using terms like "electable" or "wise choice" or "stubborn" or "off reservation".
Yes, this is only about the single off of the President (the Vice President choice is even less available to the people), but there is something to be said about the most visible and paid-attention-to office being the one that is categorically the least in the hands of the people. ...yet nobody seems to mention it.
(And, part of caring a lot is paying attention to the other 99% of elected positions)