The average person who doesn't visit a bookstore has zero clue. If you're a reader, its all duh, but you're acting like an elitist then. Just because you know, doesn't mean outsiders know. At that, the "right books to read" attitude pisses me off. Its everywhere in some form or another in popular media where someone can accidentally see it.
The industry is constantly marketing to their diminishing demographic instead of trying to figure out how to increase it again.
Talk to non readers to find out their knowledge set of what kind of books are out there. Again, I convert folks all the time. I get zero a year readers to an average of 6 to 10 a year. Mostly because i used to hate reading until i got converted as well. I know the pain points.
The industry is constantly marketing to their diminishing demographic instead of trying to figure out how to increase it again.
Talk to non readers to find out their knowledge set of what kind of books are out there. Again, I convert folks all the time. I get zero a year readers to an average of 6 to 10 a year. Mostly because i used to hate reading until i got converted as well. I know the pain points.