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> When you say client it becomes consulting that happens to have a software project at that point.

100%. If you cannot qualify a feature being important for the product and most/all customers you're chasing dollars. It's a common trap, driven by commission structures that incentivize a sale over anything else.



How do you qualify a feature being important enough for the product?

In the end, all of this boils down to money/market share.


Short answer - 2 factor login option likely interesting for > 60% of users, special thing for client X good for < 1%. Maybe a mvp for the 1% can be ok and maybe that could show promise as a new side hustle or enterprise feature.

Long answer - It’s very tough. It really is checkers vs chess and thinking 3 years ahead vs a quarter. Big client X wants to give us 100k now for quick thing but what will it take to babysit them going forward, also client X is a 1% of our revenue and everyone else is medium sized...I’m leaving out the 99% and making the product more bloated, etc. But can that feature be a enterprise level feature if your product is b2b enterprise sales.




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