Me too, but I also prefer fewer ads over more ads. The more efficient we make ads, the more of them there will (virtually guaranteed) be.

Quantity of ads seems more like a decision for web site operators to make, balancing the wishes of viewers and clients. If a site's ads drown out the content I go there for, I'd give up on the place, but if a site's ads are "too relevant," I'd probably keep going there.