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Market we're aiming to serve.

But these distinctions are just additional nuances to choose from in the same vein as the original debate.



Thanks for the suggestion. Markets can be qualified and quantified in very different ways across different domains of knowledge. The general interpretation is a system, but a complex system is hard to measure a program’s or organization’s impact on it without investing more money in data tracking, which is beyond the scope of most all organizations outside of governments. I do eventually see that within governmental level datasets will be able to quantify outcomes, but we are still a ways off that point in time.


yeah, "served people/population/society-segment" sounds better


Yep - and "support" is another possibility.




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