The best way to get ppl to stop using chrome is to fork it, and add new experimental functionality that doesnt exist in chrome. I don't know if it's feasible but missing features in new platforms (e.g. VR) will motivate people to switch and then it will become a self-reinforcing loop. Integrating metamask in the browser could be a game changerfor payments and identity management.
There are lot of forks exist already. Microsoft Edge itself can be said as a fork. Although at present, Edge provides opt in on privacy options, we can't rely on MS product.
Will suggest to look into another forks like
Vivaldi
Brave
SRWare Iron
I started using Brave for past couple of months and don't have much of complaints related to browsing experience.
Brave browser is essentially Chrome with an integrated ad blocker. It also features rather unintrusive ads that compensate users with cryptocurrency for their attention and can always be turned off.
I support and promote brave, but i think they shouldn't just focus on the adblocking benefits, but they have the opportunity to bundle additional functionality that will be popular with both devs and users
