Indeed. If I buy a magazine then ads are targeted at readers of the magazine but they don't track me, invade my privacy, follow me around wherever I go or occasionally try to hijack me.
If a newspaper or online magazine had traditional ads that were embedded in the page as static images (no distracting video please) then I'd leave my ad blocker off.
Careful what you wish for. I go to a local website for local news, and they display five big banners which you must scroll through — one and a half screen — before you get to see the actual content, headline included.
True, those are not targeted ads, they are sponsored content, but I wouldn’t even bother setting up my adblocker, had they made them less annoying.
If a newspaper or online magazine had traditional ads that were embedded in the page as static images (no distracting video please) then I'd leave my ad blocker off.