Why would you go through the trouble of making such an expensive and fancy 3d rendering but not through the trouble of cleaning the house a bit. I think these people have their priorities wrong.
Are you sure it’s so expensive? Not sure how mature the technology is, but I imagine you could do it by just hauling around a tripod with a special camera. If so, it would be a lot less effort than a complete tidying up.
In the Netherlands this was also not normal 10 years ago, but it changed a lot recently. Now almost all pictures are highly stylized, clean and professional. We used to have a website called "foutehuizen.nl" which gathered pictures (from funda.nl, our main site for real estate) where something like 20% of the picture would be a bra, or one even, I kid you not, had the bare bum of the fotographer in a mirror. But that never really happens anymore.
Being used to this way of doing things, it shocks me how extremely messy the photos in the article are. As a potential buyer it makes it look so much better if you remove all the mess and the personal items.
haha, yes, I was also quite shocked, but I guess 10 years ago we would have also thought it was normal. I guess that once you reach a threshold of people using the super nice pictures, you can't not do it anymore because you are already one (marketing) step behind others.
Not that selling a house is a problem at all in this day and age, in the Netherlands: I just got an email that all options to view a house are booked, and if "I would be so kind not to call into the office because they are completely swamped and can't handle 100s of phone calls each day"...