Last time I used Adobe products, it was advertised as 10 euros per month, but it was a complete lie. In actuality it was 120 euros per year, and if you wanted to cancel you would have to pay the rest of that contract.

I don't give any business to companies that simply lie to me. Trust is important. Adobe clearly doesn't care about creating any trust with its users.

There exists very little actual effort to let users know inside this payment funnel that they are not just paying 10 euros, but 120 euros.