Exactly! it's just nonsense peddled by those who don't understand the technical aspects of search, people who don't realize that a search engine's prime function is to filter the millions of results for each query to down to the most relevant results for the users, and not the same 10 results are relevant to each and every user.

And user regardless of nay personalization can dig through any initial results.

It's just annoying an ignorant bullshit being disguised as a real issue.