Girl why waste your time on what other think while you could have told me how your would prolong a dogs life and when you think to migrate to the human market.
Well, presumably because the latter gets the author an upvote from you on HN and the former gets her funding in SV. That upvote is worth nothing and that funding is worth a lot.
In fact, considering that Loyal was posted on HN https://news.ycombinator.com/item?id=26546291 and received no upvotes it looks like the choice is between 3 upvotes, 0 funding and 0 upvotes, >$0 funding and so she's made the right choice.
In this case, I would assume the reason is that the author isn't writing this piece as content marketing but on her blog as something she'd like to share. And it's quite possible that she anticipated poor conversions on the post to the startup from direct reference and would rather not have the post perceived as content marketing than to dilute it to receive poor returns.
Either way, this person seems pretty smart. Content marketing has been around for ages and most people know how to do it so this thread comes off a little like the "nice trigger discipline" comments on Reddit whenever some professional soldier is photographed.
