Ahh! Thank you for finally articulating what has always bugged me so much about his books. I am reading along thinking, "yeah, yeah, this makes sense" and then realizing later that it actually had no depth.
This is boiler plate Gladwell critique and has been part of his reputation for a long time. Ironically I think we are due for a contrarian shift back to him being brilliant.
He tells a decent story, and you feel like you've learn something after reading him. Scratch below the surface, and it turns out you haven't.