Well, we're going to need a new slur for journalists, something which is reminiscent of their rampant hypocrisy, their agendas, and general desire to throw stones without repercussion. "My side's violence is speech; your side's speech is violence" is the new refrain and how I would love to hear coined a word which can adequately encompass that kind of loathsomeness.
Traditional east coast media is losing their grip on narrative formation and they're lashing out at intellectual figures outside of their social group, especially from the west coast indie-intellectual scene (e.g. Scott Alexander).
In this context it would likely be someone who provides intellectual leadership through writing, but is not employed by a large media company like The New York Times.
Scott Alexander is from Michigan. I don't know if blogging is really a West Coast thing, I thought of it as more DC but maybe that's just because of politics.