Yea, a recent example of environmental shaming that worked was the reduction of littering from cars. Roadside cleanup helped, but tossing stuff out of car windows used to be significantly more common.
What’s notable is no organization benefited from littering so there is little pushback on the subject, just millions of people behaving slightly differently.
I believe the "Don't mess with Texas" advertising campaign was actually significantly more helpful than the ticket cost. If you think about it, people usually only know about the cost if they get fined but people know that it is frowned upon to litter through an advertising campaign.
After all, the people in and around your car can judge and shame you while you can only get a ticket if there's a cop around.
What’s notable is no organization benefited from littering so there is little pushback on the subject, just millions of people behaving slightly differently.