I agree, google's search certainly peaked a long time ago. It's great for anything highly popular but between marketing bullshit and spam results for anything else have just gotten worse
I think there is a market niche which is being overlooked: pay-to-use search engines.
Infinity Search (https://infinitysearch.co) is something like what I have in mind, but they only charge $5 per month, and search results are noticably less comprehensive than Google.
Kind of like how there are various pay-to-use email services which market themselves on their security, I'd like to see a lot more competitors in the paid search engine space. Eg instead of paying $5 per month, let's pay $200 a year for a search engine which consistently returns superior results to Google.
I want real information not force fed crap that is essentially information fast food causing type-2 terminal stupididty.
I want information without the built in addiction.