While I agree with the main point, the specific criticisms author presented here made me even more confused than the NYT article he was criticizing. For example:
> The “though they’d like it if you’d follow them on Instagram” aside doesn’t even make any sense. What does big social media making community feel global have to do with soliciting likes on Instagram?
It means although The Drunken Canal was created as a reaction to giant online media, they (i.e. The Drunken Canal ) still use at least one such media (i.e. Instagram) themselves.
> The “though they’d like it if you’d follow them on Instagram” aside doesn’t even make any sense. What does big social media making community feel global have to do with soliciting likes on Instagram?
It means although The Drunken Canal was created as a reaction to giant online media, they (i.e. The Drunken Canal ) still use at least one such media (i.e. Instagram) themselves.