One of their core tenants (privacy) is unprofitable. There will be internal pressure to drop it.
Note how their predecessor, Google, started out lovable and quirky but then that facade crumbled under the weight of success.
I like DDG, I use DDG, I recommend DDG. And I don't even care about the privacy. All that matters to me is my search habits, emails and business-related-data are controlled by different entities.
But at some point I expect the privacy aspect of DDG will be a memory rather than a current talking point. The incentives are pretty simple.
When DDG does that we move on to the next option. It seems like the only way to not be eventually screwed over is to periodically move on from what you use.
This is why it's important to have replacements around. Particularly smaller and newer businesses that aren't yet interested in squeezing out every drop from you.
Note how their predecessor, Google, started out lovable and quirky but then that facade crumbled under the weight of success.
I like DDG, I use DDG, I recommend DDG. And I don't even care about the privacy. All that matters to me is my search habits, emails and business-related-data are controlled by different entities.
But at some point I expect the privacy aspect of DDG will be a memory rather than a current talking point. The incentives are pretty simple.