Smart. Years ago I registered the number 500-5000 everywhere I could in my neighborhood. Just from word of mouth, the number got so popular they banned it at the local grocery store!
Give the phone number and zip of the store asking for the information. This way if there is data leak it is theroretically possible to track who originally asked for the data. This self-reference trick can be done with email address as well. The idea is that, in the event of unwanted data sharing, the consumer needs some way to know where the personal data came from originally.
Phone number? 212 555 1212. (You could change to the local area code if you feel like it.)
ZIP code? 90210, in Beverly Hills, of course. Or 01234, which is Pittsfield, Massachusetts.