You said it yourself that SEO has ruined search. That’s a HUGE advantage for a smaller search engine. The seo people aren’t going to spend their time targeting a small search engine. And they definitely won’t target it at the risk of hurting their Google rankings
Exactly -- SEO is a non-starter if I get to curate what goes into the index in the first place. And for transparency-sake I would want to see what sites are indexed, as well as if any of them are "boosted" in rankings.