Forget Google, how are they gonna compete with DDG who has the "privacy conscious" market niche pretty well covered. That seems to be their main competitor here.
Having a semi-popular browser where they can set the default search engine would normally help, but if it's not free, I don't see why anyone would pay when, again, DDG does the same thing for free.
Let alone the rumors of Apple wanting to make its own search engine...
Their own browser's users would probably just end up paying in their BAT tokens or be able to use it for free, as long as they have ad rewards program enabled in the browser.
Even if it turns out to be better, my question is how are they practically going to onboard users like me (and the people I know.) Like I might try it out of curiosity because I saw it here on HN but I really doubt a lot of people care. DDG works fine for them.
Having a semi-popular browser where they can set the default search engine would normally help, but if it's not free, I don't see why anyone would pay when, again, DDG does the same thing for free.
Let alone the rumors of Apple wanting to make its own search engine...