My experience the vast majority of the time trying to get people to change away from Word is not that Pages doesn't have the features they want, but that they have to learn a new way to do it in Pages.
This is not to discount that as a valid issue. Taking time to learn new software is time taken away from the real business of the company.
I think Apple could help itself by having a rather large "I used to use Word, how do I do XXX in Pages?" help section inside of Pages (and Numbers and Keynote, though Keynote probably needs it less).
This is an old concept that Microsoft themselves used in early version of Excel. I remember that there was a way to get early Excel to use the same commands as Lotus 1-2-3 which, I think, was the main spreadsheet application at the time. I'm going back 25 years though so apologies if my memory is not what it used to be!
This is not to discount that as a valid issue. Taking time to learn new software is time taken away from the real business of the company.
I think Apple could help itself by having a rather large "I used to use Word, how do I do XXX in Pages?" help section inside of Pages (and Numbers and Keynote, though Keynote probably needs it less).