> Or they’ll say “why have a fake burger, can’t you just enjoy vegetarian food, why does it have to be a burger? If you want burger just eat one and stop trying to copy meat, innovate on your own”.
It's hilarious, because there's one comment just like that below yours now.
> The high high majority of meat consumption is not high quality product, but the absolutely lowest quality possible.
Yes, this. A lot of people, myself included, eat a lot of meat dishes simply out of habit. Switching those dishes to vegetarian dishes is simply not going to happen, because the force of habit is so strong. If I want a spaghetti bolognese, a spaghetti marinara isn't the same thing! But if I can make my bolognese with a plant-based meat alternative so that it gets the same taste and texture as the real thing, that's a win, and that's something I, and a lot of people, will be willing to do.
I suspect that all the people arguing for vegetarian dishes are people who would always choose the marinara over the bolognese, and therefore don't see the big deal.
> It’s so easy to swap out they meh hamburger patty you have at a bbq with a plant based one, be healthier, and have less impact on the environment.
Even better, have McDonalds and Burger King and every other fast food joint swap out their meat! The Impossible Whopper is almost there now. It just needs to get a couple of notches better, and be the same price as a meat Whopper and there'd zero reason to choose the meat Whopper anymore. And if you can get the Impossible one cheaper than the meat one, it will be the default choice, and you'd have eliminated an absolutely massive amount of habitual meat consumption. Win-win-win.
> The Impossible Whopper is almost there now. It just needs to get a couple of notches better, and be the same price as a meat Whopper and there'd zero reason to choose the meat Whopper anymore. And if you can get the Impossible one cheaper than the meat one, it will be the default choice,
I'm not sure about cheaper, I think that might have some of effects - perceived inferiority, etc.
So much of the population have to eat the cheapest thing possible it'll certainly have an effect. Make it $1 extra for meat, some will take it but many will save the dollar for something else.
I feel it’s not “cheapest” but “easiest” - though the two are inextricably linked: easy leads to cheap.
I wonder if a hole-in-the-wall franchise based on serving Soylent-based food might work - like a Boba Tea or Pho place, but serving insulated mugs of hot Soylent?
I would argue that being cheaper would be a positive selling point, rather than a negative one.
Consumers know that producing meat takes a lot of time and effort, and is therefore expensive. They also know that vegetables are much cheaper than meat.
Personally, I'm not going to try an Impossible Whopper if it costs more than a normal, meat-based one, because in my mind it should be cheaper, and I'd feel like I was getting ripped off by excessive margins.
It's hilarious, because there's one comment just like that below yours now.
> The high high majority of meat consumption is not high quality product, but the absolutely lowest quality possible.
Yes, this. A lot of people, myself included, eat a lot of meat dishes simply out of habit. Switching those dishes to vegetarian dishes is simply not going to happen, because the force of habit is so strong. If I want a spaghetti bolognese, a spaghetti marinara isn't the same thing! But if I can make my bolognese with a plant-based meat alternative so that it gets the same taste and texture as the real thing, that's a win, and that's something I, and a lot of people, will be willing to do.
I suspect that all the people arguing for vegetarian dishes are people who would always choose the marinara over the bolognese, and therefore don't see the big deal.
> It’s so easy to swap out they meh hamburger patty you have at a bbq with a plant based one, be healthier, and have less impact on the environment.
Even better, have McDonalds and Burger King and every other fast food joint swap out their meat! The Impossible Whopper is almost there now. It just needs to get a couple of notches better, and be the same price as a meat Whopper and there'd zero reason to choose the meat Whopper anymore. And if you can get the Impossible one cheaper than the meat one, it will be the default choice, and you'd have eliminated an absolutely massive amount of habitual meat consumption. Win-win-win.