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>Interestingly even in places where there's some form of carbon pricing - like the EU - this often doesn't cover a large share of emissions from meat production, as methane emissions are very relevant here - I'm not aware of any methane pricing scheme anywhere.

The problem is that most of the cows in the world live in India, Africa and South America, regions which have relatively low carbon intensity per capita. In the developed world, agriculture accounts for on average ~10% of carbon emissions, half of which is from cows. Targeting methane makes a small difference in rich countries and on a global scale places an unfair burden on the poorest countries, and politically, severely hurts the perception of climate protection advocacy among farmers, who are no doubt smart enough to know that fossil fuels are responsible for eight times as much greenhouse emissions as they are, and who are generally an extremely sympathetic constituency, cf. recent Indian protests.

In rich countries, transportation and thermal processes based on fuel burning account for the lion's share of greenhouse gas pollution and rightly deserve the spotlight. The outlier is China, which is rapidly expanding meat production along with its transition to a more industrialized economy. Purveyors of meat substitutes might consider taking the Chinese market more seriously, since they have an opportunity to get in on the ground floor.



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