* Finding new customer needs that are not yet covered by the product (new products, so not existing product),
* determining how a product might address that need,
* determining the alternatives, competing products, customers may choose,
* the (financial) risk of not addressing the need,
* the business case of creating a new team to implement this need product/capability,
* the pricing of said new product,
* determining what the key product features of the competition are that we need to address to be able to win deals when in competition,
* and what features are relevant according to gartner, to ensure we're part of the short-list of potential customers
* determine how to prioritize product releases and features to ensure we can win markets (think crossing the chasm).
* ...
* Finding new customer needs that are not yet covered by the product (new products, so not existing product),
* determining how a product might address that need,
* determining the alternatives, competing products, customers may choose,
* the (financial) risk of not addressing the need,
* the business case of creating a new team to implement this need product/capability,
* the pricing of said new product,
* determining what the key product features of the competition are that we need to address to be able to win deals when in competition,
* and what features are relevant according to gartner, to ensure we're part of the short-list of potential customers
* determine how to prioritize product releases and features to ensure we can win markets (think crossing the chasm).
* ...