I remember an in-person presentation by Unbounce talking about their pricing model. They realized that anyone paying less than $99/month was not worth their time, so they removed those plans, barely reducing their monthly revenue, and focused on the high-end customers.
Looking at their pricing structure today, I see $80 being the lowest tier, going all the way to $300
Depending on your market, killing off cheaper plans might barely impact your revenue at all... right up until you stop getting bigger contacts because there's no on-ramp customers to try your services before going all-in.
Looking at their pricing structure today, I see $80 being the lowest tier, going all the way to $300