The one thing great about WordPress is the massive number of themes available (and plugins, if you're not a programmer).
I wish very much that there were 10% as many attractive themes available for static sites. Yes, you can port them, but it's a pain. And yes, you can design them, but it takes more time and most programmers don't have the design chops to pull it off.
That one great thing is arguably also the one horrible thing. The entry bar for plugins and themes is, well, non-existent which results in a lot of sub-par code that makes it onto sites of unsuspecting users. Configurability, while also usually a great thing, is taken to such a level with WordPress that you're often better off designing something catered specifically to your needs instead of loading half a dozen customizable themes/plugins/libraries
I agree. There's a small market. But currently, even though there's probably a dozen or two paid Jekyll or Hugo themes, only a couple are actually attractive, well-designed theme.
I wish very much that there were 10% as many attractive themes available for static sites. Yes, you can port them, but it's a pain. And yes, you can design them, but it takes more time and most programmers don't have the design chops to pull it off.