The irony is strong in this case, because Elastic started by making ES into an open core thing and putting every new feature into their business side. (The improvements they made to the basic ES clustering, indexing, sharding, Lucene integration, etc. are very valuable, and I'm not discounting them, but their added value is drastically reduced compared to the features. Just like AWS' added value for businesses is a lot more important than having yet another cool x-pack feature.)

AWS is the bigger fish :|