The trick is to not give advice. Structure the software so that it's entirely self-directed and you don't push users towards a specific investment.
You'll probably still attract attention from regulatory bodies (we did!), but it's fine if you can show that you're not telling people what to do with their money. It's okay to help them do the things they want to do, but they have to be in control.
In our case, we showed how our software is functionally equivalent to a rebalancing spreadsheet, just with a wicked UX and flexible feature set.
You'll probably still attract attention from regulatory bodies (we did!), but it's fine if you can show that you're not telling people what to do with their money. It's okay to help them do the things they want to do, but they have to be in control.
In our case, we showed how our software is functionally equivalent to a rebalancing spreadsheet, just with a wicked UX and flexible feature set.