I don't care about virtue signalling, best technology is worthless when google's legendarily horrendous customer service/algorithms can screw you at any moment. So for me: GMail, GDrive, GCP, etc. are too risky; even though I use Firefox because of its customizability I could use Chrome(based) browser; GMaps and Youtube are fine; I use neither Google's nor Cloudflare's DNS, they have too much of my data as it is anyway and frankly speed difference between DNS providers is negligible; only time I don't act completely rationally is good ol' search - because I'm worried about google's monopoly I try to use/support an alternative.
These articles are not about supporting a new or better product. It's always around virtue signaling because google = bad... she says it right there in the second paragraph.