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Show HN: AI-powered landing page builder (headlime.com)
83 points by dannypostma on Jan 3, 2021 | hide | past | favorite | 52 comments


I see this as a part of the trend towards a bleak future of auto generated low quality generic content flooding the web. It already feels like it has been going on for a long time even though it has not been fully AI-driven before. This is a natural evolution of the direction things are going towards. I believe that non-algorithmic curation and aggregation will become even more important services that people will be willing to pay for.


>It already feels like it has been going on for a long time even though it has not been fully AI-driven before.

That's because seo tools have already turned content creators into robots.


Yeah, even human written content is often mostly written for bots and AI atm. Endless pages of drivel to please the SEO ‘experts’ :(


Ironically we may find ourselves back at the curation search engine model, a la the original Yahoo.


I disagree with this perspective as it implies gate-keeping. Making websites easier to create is a good thing. If a tool like this gets more content onto the web then that's a good thing IMHO.

Besides, search engines already deal with a deluge of duplicated and low-quality websites...


Not all content is equal. "More content" does not imply good, useful or even correct.

Pandora's Box has open for a long time, but automation tools now are more convenient and accessible than ever. I shudder to think at the ammount of drivel that will keep flooding the internet. I concede it will be "fun" (for lack of a better word) to see the eventual search algorithm changes necessary to keep the web useful for research. That, or a massive curation effort. The sad thing is, for such a massive body of knowledge, the curation effort itself will have to employ automated tools, and the algorithms for these tools can eventually be cheated to allow for low-effort content as well.


Interesting product, but the examples are weak. I expect AI to personalize landing pages for every visitor in the future. Still, right now, I don't trust it enough to touch my bottom line.


Yeah, I feel we should go in exactly the opposite direction.


The title implies the AI has some creative capability to design and code. What I actually see there is a machine learning program like any other, learning to do a boring repetitive task we've done a million times in the past (thus providing the training data)... A landing page.


I've been obsessed with GPT-3 since I got access in July this year. I decided to see how far it could go and use it to build a landing page builder with it. A builder that can write, design and code your landing page for you.

And honestly, I'm blown away what's possible with it. We're going to see some really interesting developments using this technology in the coming years.


Always remember: Don't get high on your own supply.


Too late...


Can you explain to simple peons like us how you got access to GPT-3 and how we can too?


Well done OP, this looks pretty damn intriguing. I'm just curious, was the headline site really generated by the AI? Is this already in use by 800+ companies? Anyway I will be giving this a try


Thanks! Yep, all copy is generated with the AI. The AI Landing Page landing page (lol) was also coded and designed by Headlime. 800+ companies are no lie. Version 1 of the tool did really well already before I added the AI. DM me on Twitter if you need some proof :) @dannypostmaa


I mean, sure, if all you need is some marketing fluff I can see how this might work. Most landing pages seem to actively try to keep me from finding out what I need to know about the product or service (specs, prices, features, …). But is this really the future? I hope not.

Don't get me wrong, AI text processing is awesome. But I'd rather see it work for instead of against me. I'd love to see a tool that can provide me with executive summaries of longer texts or just to optimize information density (which would otherwise take the writer more time he might not be willing to spare).


For my side, it's working for me, not against me. I have to create loads of landing pages for my products. Using my own tool speeds up this process insanely, so I can focus on building features again.


That's very cool however I found it a bit strange that the site you build in the demo is different to the landing page hosting the demo. The subliminal messaging is that it's not good enough for prime time which you may want to avoid?


For demo purposes I gotta go quickly through the generating part. Plus, the page has to fit with the overall design and components already in use.


All these details are irrelevant for the end user. First impressions and all that.


No offense, but if you can't design and write a compelling landing page for your service that works you don't understand your product or customer enough to be in the line of business that you're in.

This is the race to the bottom kind of shit that is designed to help you crank out no/low effort content that search engines like but provide no value to an end user.


Why is this a monthly fee? I was trying to find how much it would cost to just generate me a landing page but I could only see how to host it. So this seems odd unless I just want to generate a ton of these.

It smells fishy to me as if it actually worked it would be an easy “take your money, here’s your website” function.


The landing page builder is part of our bigger product, mostly used by agencies who create more of them on a monthly basis. Feel 100% free to cancel your subscription after finishing your landing page. You can do it with one click of a button in your profile :)


I want to post something cynical and a bit nasty about what I think of this AI template builder but instead I'll just leave this vague comment...


Or you could be transparent in explaining what you actually dislike about it/areas you believe require improving to add value to the discussion...


The writing part is impressive. The other things? I thought we had a bajillion templates already. The hardest part might be picking something that works well for your users, and not randomly picking a design. Unless, of course, those two choices are one and the same.


There's absolutely no reason that we shouldn't have the capability (in the near future) to generate entire websites with a click of a button and narrated instructions. This is definitely the step in the right direction. Congrats on the progress!


I will say what I’ve said before when this has come up.

For declarative languages, this could be good. This is the “centaur” period (human + computer was better vs just a human or just a computer) that Garry Kasparov touted, before the computer-only part became better. (Chess was much easier to do play against itself adversarially though, harder to simulate how humans would react to your website so you can’t train it MCTS style).

BUT...

For imperative languages with side effects, we have a long way to go. We would need a completely DIFFERENT model of AI, perhaps closer to Cyc than GPT


I still have no idea how folks can get access to GPT-3 to do things like this on any sort of scale given the current pay-per-use model. Can someone share how to get programmatic access to Gpt-3 without using a hack like AI dungeon?


Really? We're upvoting pure marketing BS now? This is actually embarrassing.


It's just a tech product. What makes it more "pure marketing BS" than any other Show HN?


I suppose you're right - it's the hyperbolic headline that is grinding my gears, because I thought it was going to link to an interesting article, perhaps about Artificial Creativity or something like that.


Not sure why this got flagged. Surprisingly good product made by a solo founder.


Does it also add fake "trusted and used by" sections in the generated landing pages?


I read as far as

> "Explain your product in just twenty words and we'll generate appropriate design templates instantly."

before the {{Citation needed}} alarm went off.

Would anyone care to explain what the word "appropriate" is supposed to mean in that sentence?


So, err... it apparently generates (among other things) fake testimonials? No thanks. "Marketing fluff" may be (just about) acceptable for a landing page, but this is pure BS.

Is it progress? Perhaps. But in a positive direction? No.


It does not generate testimonials. Where did you get that?


It looked like there's an example/template of one from "Judith Black, CEO, Acme Corp" at the bottom of the page. Together with the "fun fact" that "All copy on this website was generated using Headlime", that was certainly the impression it gave me. Perhaps I misunderstood?


It's generating a template for you to fill your own testimonials. Acme corp is a company placeholder all over the Internet


Tell Ai it’s now 2021 so it can update the date in the footer:-)


I found the pricing confusing. Unclear how/when a credit would be used.

Most landing page saas apps I've seen price based on page views, which lends me to believe those credits also limit page views. If not, I suggest explicitly stating unlimited page views (or what ever the limit is) if it's unrelated to the "credits" system.


I don't think there's any forum more resistant to seeing the inevitable application of technology than this one.


AI, formerly known as clever algorithms, have been able to write since ElizaBot, design since Photoshop filters, and code since the first compiler. What it can't do well without human intervention is make our lives easier by making money, automating tasks, etc.


I'll be impressed when the AI can generate a readable optimizing compiler backend from a specification, but currently it's not really design is it?


I'm experiencing some bugs in Safari: https://imgur.com/aZLQf2X


Looks awesome. Machine and human working together. Inevitable anyway. Machine provides the bulk and human tweaks and polishes.


Coding, aka, injecting content into templates.


upstream connect error or disconnect/reset before headers. reset reason: connection termination


HN hug of death. Scaling the servers right now.


Is it AI or simply distilled intuition?


The only reason I can think for people flagging this is that they are afraid for their jobs.

I don't blame them. I work in NLP and fear that sometime in the next 20 to 50 years a significant portion of my own work will be automated away by increasingly sophisticated transformers models. This, combined with the increasingly centralization of the means to do effective AI research, leaves me believing that eventually I'll have to change fields if I want to keep making a paycheck...


You'll be retired in 50 years. 20 year, probably not but I think there will be a way to make money for smart people.




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