this is 100% true. when we hired a developer at edufire.com, the ad ripped the phrase "web 2.0" and said if you were interested in building a real business that would change the world, you should get in touch. we got about 15 resumes, half were high quality, and we ended up being lucky enough to have an amazing developer agree to come on board.

it's pretty simple: if you want to find the top 1% of developers out there, don't hire like 99% of companies.