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I've been using unique emails since 2000. It's been fun, for example when I got marketing e-mails for Viagra on the mail I use for my bank. At the time, I was surprised a bank would sell your e-mail!

Right now Apple ID includes this very concept. They give each site a unique email instead of your actual Apple e-mail.

Seems to me there's good value in bringing this to many people. Good luck!



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