Thank you for being an early user :)

We're not going out of business, don't worry - 33mail is profitable even at our current surprisingly low monthly cost :)

If you don't mind, what would you consider a fair price for the service? What features would we need to add to convert to a SaaS?

My friend is a SaaS pricing expert. She normally charges upwards of $578 USD per hour for her consulting services, but she was happy to take a look at your site for free.

Here are some of her recommendations:

* Lite should be called Free and it should be lower on the Pricing page compared to the paid plans.

* Paid plans should segment customers by value.

* Premium and Pro plans can be combined into one Premium plan for $29 per month minimum.

* Enterprise pricing should be on request ("Call Us") or $249 per month minimum.

* You should be price testing via list offers.

Thank you and your friend for the advice, we'll take a careful look at each of her recommendations.

I don't know what your conversion rate is from 'free' to 'premium' to 'pro', I'd definitely argue against these SaaS pricing 'expert' guidelines. $12/yr - $60/yr are what I like to call 'support the dev' pricing, hey I like your product and $12/yr is < less than a coffee a few times a year, $60/yr is a manageable expense for someone being a power user, $29/month is $348/yr, and while I see the benefit of your product I would never pay that for the features provided as a power user. And this is my problem with a lot of businesses they go from $0 to $15/month for their tiering, then $50/month, then "enterprise", for a product I like that I'm not using for business or something that I can't live without that's a hard sell ($10/month+).

Now the approach I might suggest would be raise premium to $2/month, if you buy for the year pay $12. Premium, $6/month, $60/yr. enterprise really depends on how an enterprise uses the product, but $50/month might be a little cheap, but again I really don't see the use case for an enterprise (>500 employees) for something like this.

What exactly does SaaS mean to you? Sounds like nothing but a buzzword to me. The website in question is already software and a service.

Thanks for asking! I’d also like to know how the emperor’s new clothes look like because I sure as hell can’t see them. Let’s all hope he actually meant an API behind a paywall.