This is not just "a good read". And what is my favorite part does not matter.
Because you don't even know how to ask the right questions yet. Think back before you learned anything about coding; back then, how could you have asked anything but naive questions about how you built Hacky? You're in that situation now, with marketing.
Read this book with the intention of letting it rewire your fundamental assumptions about what marketing is and how it works. If you do that, you will finish a very different person than when you started.
This is not just "a good read". And what is my favorite part does not matter.
Because you don't even know how to ask the right questions yet. Think back before you learned anything about coding; back then, how could you have asked anything but naive questions about how you built Hacky? You're in that situation now, with marketing.
Read this book with the intention of letting it rewire your fundamental assumptions about what marketing is and how it works. If you do that, you will finish a very different person than when you started.