Is it really effective across all media? Canadian radio is awful IMHO because of CanCon rules: there aren’t enough Canadian artists within a specific radio genre to saturate a station’s quota, so in many cases we end up hearing the same artists repeatedly throughout any given day.
That was the argument used 50 years ago. It hasn't been true for about 40 years. Unless your genre is "American pop artists" or maybe "Italian renaissance original instruments".
