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They still think of themselves as a hardware firm, this restrains usage elasticity to a level where system hardware scaling is a dominant cost driver rather than system performance. Besides the inefficiencies of physical space at AWS sites, it is also a fine business for the cloud provider as it generates a less volatile usage pattern than normal. As Apple is acting as a monopolist by dictating the same terms to everyone, they further remove any competitive advantage of providing anything else.



I vividly remember a video interview with Steve Jobs from a long time back when he was clear that Apple is not a hardware firm, it’s a software firm, and admitting that it took him far too long to realise that.

So this is hard to defend other than gouging.


They are mostly an hardware firm that packages a nice experience in the box. Nope, 12% of market share isn't a monopoly.


How about being the only way to even build an application for 50% of the U.S. mobile market?


99% of said apps are actually nothing more than CRUD Web forms, or crap games easily done with WebGL + WebAssembly, so no it isn't the only way.


I think you are missing the point intentionally. You can't run those apps on an Apple iPhone, but I suspect you knew this.

It's ok to take the literal definition of the word monopoly and take it to its logical conclusion, I suppose. The U.S. government will not do that, however.


If you don't like it then leave. That's how Apple operates. I still can't comprehend why people insist on licking Apple's shoe soles but then complain that it tastes awful.


I surely can, given that part of my job is to develop mobile Web apps.




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