The funny thing is the author acknowledges what a real solution would be - distributed fact checking, in which we can't say one institution or panel of experts has a monopoly on arbitration of the Truth™. If it were done in a way that made the consumer feel as though they were a part of the process, they might be more to allow some moderation even if it goes against their prescribed beliefs. I think that's what wikipedia got right.
The deeper issue that the author didn't really address well is how mis-incentivized online engagement is and the opportunities that exist on realigning those incentives. They discussed the marketplace of ideas and linked to how Facebook would lose engagement if they cracked down though, so I can't be too hard on the author.
My own solution is newsbetting. Place a wager on the political bias of the source of a de-titled article. Or a similar extension to whether a fact agrees with some established scientific entity. It puts skin in the game and allows consumers to feel engaged.
The deeper issue that the author didn't really address well is how mis-incentivized online engagement is and the opportunities that exist on realigning those incentives. They discussed the marketplace of ideas and linked to how Facebook would lose engagement if they cracked down though, so I can't be too hard on the author.
My own solution is newsbetting. Place a wager on the political bias of the source of a de-titled article. Or a similar extension to whether a fact agrees with some established scientific entity. It puts skin in the game and allows consumers to feel engaged.