Counterintuitively, the author goes on and on about their primary complaint, which is that insights take too long to find.
The rest of the article is a manifestation of figuring out how to deal with it.
If people gave away their core insights and nothing else most of the time, most mediums would be reduced to post-it notes. That’s a hard sell for creators.
It's a problem of incentives. Books sell much better than post-it notes, so if you have a brilliant insight you better come up with at least 100 pages of filler to turn it into a book. Or at least make a one hour conference talk, a 10-minute youtube video, a 7 page research paper, or a three page blog article.
The only medium that rewards getting to the point is casual conversation, which is one of the reasons why on conferences you often learn more in five minutes of talking to the right person than in the entire rest of the day.
The rest of the article is a manifestation of figuring out how to deal with it.
If people gave away their core insights and nothing else most of the time, most mediums would be reduced to post-it notes. That’s a hard sell for creators.