> How will Amazon use the tracking information from drug purchases?
Likely not at all. HIPAA comes into play here. Typically any information provided under a HIPAA context cannot be used for solicitation or marketing purposes. For non-USA amazon users, I'm sure other laws apply.
Source: used to work at a big retailer and had to remind managers of this frequently when they wanted to "integrate data from all these systems".
Amazon has a history of taking patented designs, copying them, selling them for less with better visibility, and threatening patent holders. This is an element that speaks to the character of the organization.
So, that makes me wonder...
> Typically any information provided under a HIPAA context cannot be used for solicitation or marketing purposes.
I wonder if they could put in their terms & conditions that you give them permission to do it.
I believe patent protection on medicine is strong - because it's possible to write strong patents , because those companies have big pockets and because, like you said, regulators(FDA) will in all likelihood won't be happy.
Should people be comfortable with Amazon tracking their drug purchases alongside all the other tracking they do of them?
How will Amazon use the tracking information from drug purchases?
Amazon has copied many patented products to sell under their own brand. Would they do that with drugs and use the same tactics?