From reading the article, the main reason seems like having (way) less competition. Especially with cheaper acquisition channels (I've been doing research [1] on this topic for 2+ years and noticed this trend), where you have less businesses advertise on Facebook/Google, bringing CPC costs down.
I wonder if the "law of shitty clickthroughts" [2] applies here as well. What if you have a huge # of founders reading the advice; acting on it and starting new businesses just because Paul Graham told them so? Then starting a startup in a bad economy would no longer be an advantage. Somewhere in May Gumroad founder tweeted that they have record numbers of people signing up, and that may be an early sign that thing sort of thing is already happening.
Surely that's one of the many factors. The opposite is also true.
For instance, pre-election, for some niches US FB ads bids were totally out of whack. Or the fact that it's been high ever since the COVID caused eCommerce boom, globally.
I wonder if the "law of shitty clickthroughts" [2] applies here as well. What if you have a huge # of founders reading the advice; acting on it and starting new businesses just because Paul Graham told them so? Then starting a startup in a bad economy would no longer be an advantage. Somewhere in May Gumroad founder tweeted that they have record numbers of people signing up, and that may be an early sign that thing sort of thing is already happening.
[1] https://firstpayingusers.com
[2] https://andrewchen.co/the-law-of-shitty-clickthroughs/