It sounds like you answered your own question - people avoid doing businesses when they're not sure their products will sell, when it's harder to get loans and capital. And they link this to a bad economy.
But the idea behind the article is that these are mostly untrue - it's easier to hire talent and other resources during a bad economy.
There is another side of this. Unemployment. Unlike 2000 or 2008, right now would be a terrible time to start a software business because jobs in software are plentiful, wages are so high. So you have to take out bigger loans with more risk and paying wages doesn't produce assets that can be put as collateral. It's a great time to find ways to utilize lower skilled labor somehow, but not for anything that needs top talent.
But the idea behind the article is that these are mostly untrue - it's easier to hire talent and other resources during a bad economy.